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SAS Ireland sees 49 pc revenue growth
Monday, April 08 2002
by Paula Mythen


SAS on Monday announced fiscal year 2001 revenue growth in Ireland of 49 percent
over 2000. 



This huge revenue growth was achieved because of an increase in demand for is
software solutions, the company said.  SAS, the world's biggest private
software firm, develops data mining and decision support software designed to
help customers rationalise expenditure and increase productivity.



Sales of SAS Customer Relationship Management (CRM) Solutions, which include
solutions for marketing automation and customer analytics, accounted for 67
percent of SAS Ireland revenue in 2001. However the company also attributes the
revenue increase to growth in the hi-tech manufacturing and bio-technology
sectors.



"More and more companies in Ireland recognise the need for solid intelligence
throughout every aspect of their business which delivers significant business
benefits," said Patrick Durkin, SAS Ireland country manager.  "This has
never been more true than in challenging economic situations where investment and
cost cutting decisions must be well informed and managers throughout the business
must have strategic information systems to support them."



SAS Ireland's revenue growth is consistent with strong revenue growth throughout
Europe, Middle East, and Africa (EMEA). Revenue across SAS EMEA was EUR500
million, a growth of 18 percent. 



"We believe our competitive differentiation lies in both the completeness and
the domain expertise of our solution offering," said Patrick Durkin.
"Ultimately, this allows us help companies get a quicker return on investment
at a lower risk. The uniqueness of our proposition positions us strongly for
continued growth in 2002." 



In March of this year SAS purchased ABC, a provider of activity-based analytic
management software following an 18-month collaboration between SAS and ABC
Technologies on XML-based standard for scorecarding applications. 



SAS, which was named the leading business intelligence vendor by software revenue
in 2001 by IDC, employs around 20 people in Ireland and its customers here
include AIB Bank, Bank of Ireland and the Revenue Commissioners. SAS has over
8,500 employees globally and revenues in 2000 of over USD1 billion.