Internet ad slump matches off line media
The US on-line advertising market fell by 12 percent during 2001 reflecting the trend in more traditional media.
May 24 in ADS & MARKETING

E-advertising continues to rebound
European on-line advertising will grow to EUR6.4 billion by 2007, constituting 6.3 percent of all advertising, according to a new report.
May 22 in ADS & MARKETING

Dublin pubs serve up SMS drink vouchers
John McGowan, the general manager of two pubs in Dublin, has started to offer customers free drinks using SMS-based vouchers.
May 13 in ADS & MARKETING

RTE Radio up for top Web award
RTE Radio is the only Irish site to win a nomination in the 2002 Webby Awards, the prestigious US-based awards that recognise the world's best Web sites.
April 30 in ADS & MARKETING

Advertising Authority rules against Dell
Two customer complaints to the Advertising Standards Authority over offers by Dell in October and November have been upheld, ElectricNews.Net has learned.
April 25 in ADS & MARKETING

Career moves 11 April
JLS Technology appoints Business Development Manager | Eontec appoints General Manager for Central Europe
April 11 in ADS & MARKETING

US e-advertising to expand this year
A new study in the US says that the Internet advertising market will expand this year after facing a severe slump in 2001.
April 10 in ADS & MARKETING

Tech firms urged to improve marketing
Marketing experts are advising Irish tech firms to re-think their approach to marketing, stressing that even the best technology won't sell itself.
March 28 in ADS & MARKETING

New Web ad formats get modest response
Large on-line ad formats such as skyscrapers are beginning to make an impact, but their growth has not been as quick as anticipated, says a new study.
March 08 in ADS & MARKETING

Study cites a decline in ad efficiency
A new study by Arbitron and Edison Media Research confirms a continuing decline in the percentage of on-line Americans who are responding to banner ads.
March 04 in ADS & MARKETING

E-Street launches new promotion system
E-Street, the urban data and city guide company, has launched a new marketing tool designed to help businesses promote themselves across a variety of platforms.
February 05 in ADS & MARKETING

Privacy groups introduce spam-fighter
As the battle to fight spam rages on, two organisations, as well as the US government, announced efforts to help users block the unsolicited e-mails.
February 01 in ADS & MARKETING

IAB to release new ad serving standards
The Interactive Advertising Bureau in the US will release new standards for on-line ads as the global market for Internet advertising remains in the doldrums.
January 15 in ADS & MARKETING

Newly formed MMA helps counter m-spam
The spread of wireless spam can be countered if operators and marketing companies continue to enforce standards, the Mobile Marketing Association has said.
January 11 in ADS & MARKETING

EU states to decide own anti-spam laws
A single European anti-spam law was rejected by Euro MPs last week when representatives voted to leave anti-spam measures to EU member states.
November 19 in ADS & MARKETING

IAB looks to save Internet cookies
A proposal being considered by the EU to ban "cookies" on the Net is meeting hefty opposition, most notably from the Interactive Advertising Bureau in the UK.
November 01 in ADS & MARKETING

Eyeblasters hit Irish Web sites
Some of Ireland's leading Web sites have this week started to run an on-line ad format that has not been used in this country before.
October 26 in ADS & MARKETING

ISA announces shortlist for awards
The Irish Software Association has published a shortlist for its annual awards, including well-known names like SmartForce, Riverdeep and Cape Clear.
October 25 in ADS & MARKETING

Easyquote to offer SMS marketing quotes
Business-to-business Web site Easyquote.ie has launched a service enabling Irish businesses to get quotes from SMS marketers.
October 03 in ADS & MARKETING

Ryanair tops New Medialive list again
Ryanair.com has again topped the ranks of the most visited Irish Web sites that accept advertising, according to the latest figures from New Medialive.
September 10 in ADS & MARKETING