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Google searches for more revenues
Tuesday, October 01 2002
by Matthew Clark


Internet search engine Google formally launched its 'AdWords' programme in Europe
on Monday, while also rolling out a new corporate search product. 



 





The company said that as part of its ongoing attempt to gain international market
share, it had launched a new advertising offering for Europe called "AdWords."
Initially, the service will be available to prospective UK advertisers. Google is
the number four Web property in the UK and claims to have 7.7 million users
there.  





AdWords is a programme that lets advertisers purchase search terms that are
closely related to products or services the advertiser sells. For example, a
search for the term "flowers" on HREF="http://www.google.com/search?sourceid=navclient&q=flowers">Google.com
currently brings ups ads for on-line flower retailers
www.coasttocoastflowers.com, www.natural-link.co.uk and others, in coloured boxes
separate from the normal results in a Google search. Advertisers pay for the ad
only when someone clicks on the link. 





The service is one that Google has been selling in the US for over a year, and
Google has reportedly tested the service in Europe with Expedia.co.uk and
Comet.co.uk, two popular Web sites based in the UK. 





Privately owned Google, which claims to have been profitable for the past 18
months, says that more than half its 150 million daily visitors come from outside
the US. In Europe, the company will be competing with long-time rival Overture
Services, which has been selling advertising products in Europe for over two
years and currently operates in the UK, Germany and France. 





In a separate announcement on Monday, Google said it would soon introduce a new
mid-range hardware and software appliance aimed at corporate users that allows
them to search the annals of their corporate networks. 





The appliance, called the GB-5005, is a multi-server system that indexes up to 3
million documents, and it comes alongside Google's already launched GB-1001 and
GB-8008 hardware products, which index 150,000 and 7 million documents
respectively. The new product features security and performance enhancements and
will let companies search a wide variety of document formats, including e-mail,
spreadsheets, PDFs, HTML, text and word files. 





As with its new advertising program in the UK, the US-based firm is looking to
further diversify its scope as it pushes into the corporate search arena, which
is set to become increasingly lucrative as companies continue to amass billions
of gigabytes of data but have no easy way to retrieve the information. Google did
not give a price for the new product, although the 1001 and 8008 models of the
appliance sell for around USD28,000 and USD250,000 respectively.  





The company said the product could be tested on a 30-day try-before-you-buy
basis, and that existing users of Google corporate search appliances include
ActivBiotics, ConocoPhillips, New York University, Seattle University, Societe
Generale and even Irish company Riverdeep. 







"The Google search appliance takes the hassle and expense out of organising
corporate information," said Jonathan Rosenberg, Google's vice president of
product management. "Google is applying its innovative search technology to the
difficult challenge of making corporate information access simple." 





Still, as a relative latecomer in this sector, Google will be competing with
Inktomi, Convera, Verity and Autonomy, who sell similar devices and software
products. In fact, on the same day Google unveiled the GB-5005, California-based
InQuira rolled out new versions of its industry-specific dictionaries for
self-service corporate searches.