The following e-mail will be sent on your behalf.

 has sent the following story to you from ElectricNews.net.

The story is available from https://electricnews.net/news.html?code=2370930

MobileWay provides global SMS delivery 
Friday, August 10 2001
by Mary O'Neill


With the growing business viability of SMS, French company MobileWay, is
providing a service for the distribution of SMS across all mobile networks. 

  



MobileWay is headquartered in Paris and has offices in the UK, Germany, France
and Spain. The company operates by providing connectivity to a number of
companies and mobile operators through a single message centre. In this way,
content providers can work on a revenue-share basis with mobile operators. 



The company serves as a midpoint between content providers and network operators
to facilitate revenue sharing SMS operations such as reverse charged messages,
according to Ben Taylor, business development manager at MobileWay.

 

Taylor also pointed out that such a central connectivity service is becoming more
useful in an environment where many operators are no longer allowing
interconnectivity from country to country as it is no longer cost effective for
these operators to do so.  



MobileWay works with over 70 mobile operators worldwide, including Esat and
Eircell. 



Other companies that offer a similar service to MobileWay include British-based
M-Blocks and Win, and Swedish company Red Message. 

 

"SMS was initially viewed as a marketing tool where people were initially
thinking of ways in which they could use their excess content," Taylor said. 
"But since then it's moved very much onto being a business model, where
companies are thinking of ways in which they can make money from it."



Last year MobileWay and Orbiscom, an Irish credit card security company,
announced a partnership to launch a mobile payment solution. 



The deal saw MobileWay use its global SMS network, in conjunction with Orbiscom's
CPN (controlled payment number)technology to provide secure payment solutions for
m-commerce applications. 



At the time, Olivier Stoica, Orbiscom's director for sales and marketing Europe
said, "The partnership with MobileWay is a significant departure for Orbiscom.
It extends the reach of Orbiscom's O-power technology beyond PCs to mobile
phones."



In June a Dutch research company TheRazor predicted the market for SMS as a
premium business service will grow to over EUR230 million by the year 2003, due
to the fact that companies are getting a direct connection to the network of
mobile operators. 

 

The company said that in the countries that surround the Netherlands, premium SMS
services have already expanded enormously, especially in the UK and in
Scandinavian countries, with more than EUR32 million spent on premium services in
Norway last year. 



MobileWay is at  http://www.mobileway.com
.