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Toyota dealers get personalised sites
Friday, July 21 2000
by Sheila McDonald


Individual Toyota garages around Ireland will have their own personalised dealer
sections within the new Toyota Ireland Web site, Toyota.ie, launched on Thursday.




Visitors will be able to search through a database of over 2,000 used cars and
contact the dealer directly through the site, which was designed in conjunction
with New Media. Dealers have been trained to update and edit their own listings
of used stock.



As well as the usual test drive booking facility and car specifications, the site
will include 360 degree views of Toyota models, direct comparison facilities with
other marques, a finance calculator to work out the best financing solution and
the Toyota Motor Premium Indicator - a monthly survey (provided by Coyle
Hamilton) selecting 300 customers and recording the best motor premium quotation
available in Ireland from most of the insurance companies. 



Toyota has also signed an agreement with CBG.ie and Motorweb to provide
independent reviews of Toyota models and competing marques. 



"The launch of Toyota.ie is the latest step in Toyota Ireland's e-business
strategy," said Steve Tormey, Head of Marketing, Toyota Ireland. "This site
makes it very easy for prospective customers to buy Toyota models through their
local dealer. The site harnesses the strength of the Internet for the dealer."