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::BUSINESS

ElectricNews signs content deal with AIB
Thursday, August 15 2002
by Ralph Averbuch

in association with
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ElectricNews.Net has announced a new content supply agreement with AIB for the bank's personal finance Web site.

Aimed at IT professionals, the content will appear on AIB's portal Web site at http://www.aib.ie/it. The content includes an industry column on hot topics of discussion in IT and telecoms, software and games reviews, gadget news, an events diary, a personal finance Q&A for IT professionals, and ENN's live IT and telecoms news service.

Sheila McDonald, ENN's managing director, said the company was pleased to have the opportunity to demonstrate its skills in producing bespoke content for another corporate client. "We've been in the content creation and supply business since we began, and this deal highlights an aspect of ENN that few familiar with our Web site will be aware of," she said.

In addition to maintaining the popular IT & telecoms news Web site at electricnews.net, the company has produced custom content for Web sites, printed and e-mail publications and intranets at major Irish telecoms, software and finance companies since 1999. ENN works with Web site managers to devise a content concept. The company then delivers the content as a managed service, commissioning the material from its writers and delivering the edited material to the client's deadline.

ENN has produced content on topics ranging from human resources and personal finance to business management, technology and telecoms. More information is available at the company's corporate services Web site.

The company's technology newswire reaches more than 45,000 unique readers each month and delivers around 15,000 custom news alerts weekly.

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