Caviar and Cabbage is a true-or-false football trivia game and Mystic Mick is a game of prediction and chance, whereby players predict the outcome of football matches. Customers play the games via SMS and results are tallied on the O2 Web site.
The new World Cup games are part of Zamano's M-Ent suite of mobile games. The company launched its Smart Ass game last year on the Digifone network prior to its rebranding as O2. The games are available to 36 million subscribers in Ireland, the UK and the Netherlands through O2, KPN and Orange.
Zamano also organises mobile services that allow companies to target their customers for the purposes of polls and promotions. The company was founded in 1999 by Darren O Rodaigh and Eoin O Ceallachain shortly after they graduated from DCU. Initially they developed mobile applications for London City Airport and British rail company Connex.
The company provides mobile applications that span SMS, WAP, GPRS and 3G phone systems, and it currently employs 16 people in Dublin.
Applications like mobile games are seen as a key offering for mobile operators as they seek to boost revenue per user. O2 said this week that data services accounted for more than 13 percent of its total service revenues over the past year.