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According to IDC's E-mail Usage Forecast and Analysis report, this daily figure will reach an incredible 35 billion by 2005. In addition, IDC indicates that North America will see the Internet Explorer and Netscape Web browsers finally surpass other more familiar tools for creating, sending and managing e-mail within this calendar year.
"Like a heavy rain, escalating e-mail usage can be a blessing or a curse depending on how prepared our environments are for them," said Mark Levitt, research director for IDC's Collaborative Computing programme.
"Effective planning for access, routing, storage, scanning and related solutions for dealing with the e-mail deluge requires a deep understanding of how e-mail usage will evolve over time," added Levitt. "The number of e-mails sent annually in Western Europe is expected to reach 1.6 trillion in 2005, up from 511 billion in 2000. The Western European market represents approximately 20 percent of e-mails sent world-wide," Levitt told ENN.
E-mail has always been the Internet's most popular application and e-mail usage is growing rapidly as more and more companies do their business on-line. E-mail content is also becoming more interactive and content-rich.
"E-mail as we know it has come from a plain text stable. But with more and more individuals able to send and receive Rich text e-mail the number of people adopting e-mail as a communication tool has ballooned. Rich text is more fun for the average e-mail user at home," Roderick Roche, Marketing Manager of E-Search, an Irish e-mail directory which handles 50,000 plus e-mails monthly, told ENN. Also Rich text is 'visually' a far more exciting ad delivery tool for advertisers. Despite this, industry gurus Bill McCloskey and Owen Davis suggest that rich media is out, because it takes too much time and too much work, and the agencies don't want the grief."
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