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US on-line leisure and unmanaged business travel expenditures are expected to soar to USD28 billion in 2005. US consumers booked USD6.5 billion of leisure and unmanaged business travel on-line in 1999, almost triple the USD2.2 billion booked in 1998, representing five percent of total US bookings in 1999. On-line bookings are expected to increase significantly to 14 percent of total bookings by 2005, reflecting important growth in the market for lodging, cruise, tour, and rental car products.
- Jupiter
In 2000, managed travel will account for 57 percent of the USD4.9 billion businesses spend on travel on-line, but by 2004, corporate policy will dictate the spending of 77 percent of the USD20.3 billion of business travel booked on-line. Business travel will grow due to new corporate policies that will require travelers to use company-approved on-line booking engines.
- Forrester
The European on-line travel market was worth USD800 million in 1999 and should be worth USD2 billion in 2000.
Further growth is expected with predicted revenues of USD3.2 billion in 2001 and USD4 billion in 2002. In Europe, on-line travel companies accounted for 0.45 percent of the total industry revenue in 1999 and this share should increase to 1.1 percent in 2000. The UK accounted for 28 percent, Germany 27 percent with on-line travel shoppers in Scandinavia, Finland and Iceland accounted for 18 percent and consumers in France, the Netherlands, Belgium, Austria, Switzerland and Ireland accounted for another 18 percent. Over half (53 percent) of all on-line travel sales in 1999 related to air travel, and this is set to grow to 55 percent with the continued success of the "no-frills" airlines. Hotels and package tours accounted for 20 percent of the market each, while the remaining 7 percent of the market was taken by other services.
- Research Centre of Bornholm, Denmark
The number of Internet users shopping on-line for travel and leisure products and services doubled last year to 27
million, up from 13.4 million for 1998. More than a third of the on-line population have bought at travel sites and 44 percent of male Internet users have shopped for travel and leisure products on-line. Participants in travel-related on-line reward programmes now number 4.2 million. Those who buy travel products on-line tend to spend USD2517 annually on the Internet USD500 more than general users do. The travel buyers also spend almost USD200 more per transaction than general buyers do.
- Cyber Dialogue
Paula Mythen is at
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