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Sony Ericsson releases its first phones 
Tuesday, March 05 2002
by Matthew Clark


The joint venture between Sony and Ericsson has finally borne fruit as Sony
Ericsson released a number of new handsets and other products on Tuesday.

The release of the new products is sure to put pressure on market leader Nokia,
which says it will launch 20 phones this year but has yet to ship a handset with
a colour screen.  The volley of new products from Sony Ericsson comes just five
months after the creation of the firm. 



The Japanese-Swedish company says it wants to displace Nokia as the top maker of
mobile phones in the next five years. But combined the two companies controlled
less than 10 percent of the worldwide handset market in 2001, versus Nokia's more
than 33 percent share. 



A spokesperson for Sony Ericsson said pricing details for the new models were not
available and would vary from country to country. He also said that the firm's
latest phones should be available in Ireland in matter of weeks. 



The T68i, which will hit the market right away, is a mobile phone that includes a
digital camera allowing it to take pictures and send them as MMS messages or
e-mails. The T68i also comes with Bluetooth technology, allowing for image
transfer from phone to phone, or phone to PC. It also comes with a full colour
screen that acts a viewfinder for the camera. The phone can store as many as 200
pictures. 



The company's next model is the P800, which also comes with a large colour
touch-screen, in-built camera and Bluetooth connectivity.  But this device
allows users to also download video clips. Moreover the P800 is also a personal
organiser running on Symbian OS v7.0. It can handle daily operations such as
calendar, e-mail, address book and to-do-lists. All of these features can also be
synchronised with most common office applications on a PC such as Powerpoint,
Word or Excel.



"The P800 symbolises what we mean by mobile multimedia products, a phone that
will change the way people communicate and that will help people create new ways
of expression and interaction," said Katsumi Ihara, president of Sony Ericsson.
The phone will hit the European market later this year. 



Finally Sony Ericsson released the Z700 gaming phone for European users. The
device combines a colour screen, Java, Bluetooth, and fast GPRS connection to
create an ideal tool for playing games on a mobile device. The Z700 comes
pre-loaded with Men in Black and Charlie's Angels games, and will be on the
market during Q3.



The Z700 also comes with an HTML browser and sound recorder for creating
polyphonic ringtones. 



Other products released by the firm include its portable Bluetooth handsfree
headset and GC75, a triple-band GSM data modem for laptop computers. Its line of
phones for the North American market includes the T206 GPS phone, the T63u and
the T61g.