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The report, which covers Internet penetration, e-commerce penetration, products purchased on-line, reasons for not purchasing products on-line, and the mobile Internet, contains two years worth of trend data for most countries.
Of the 42,742 people that were interviewed globally, the percentage of total population that are Internet users amounted to 33 percent in the year 2001, compared with 28 percent in the year 2000. Forty percent of the male population surveyed used the Internet and 26 percent of the female population interviewed were Web users.
Thirty nine percent of the Irish population were classified as Internet users in the year 2001. In terms of gender, 45 percent of the male population in Ireland were Internet users in 2001, while 33 percent of the female Irish population used the Net in the same year.
The survey found that three percent of the total population surveyed globally were on-line shoppers while nine percent of all Internet users shopped on-line. Again, the survey recorded figures for Ireland that were significantly higher than this, with seven percent of people shopping on-line, amounting to 18 percent of the country's Internet users. The top Irish products bought on-line were books, travel-related purchases and tickets for the cinema or theatre.
Security was cited as the main reason for Internet users who did not choose to shop on-line.
Not surprisingly the survey showed that the US had a higher rate of Internet users then the world average, with 57 percent of those surveyed claiming to be Internet users. Britain on the other hand was shown to have less Internet users than Ireland with a rate of 27 percent.
All country results have been weighted to be representative of the survey population.
Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to national and multi-national companies operating in over 80 countries. TNS can be found at www.tnsofres.com.
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